2016 Presentations

Thursday, September 22, 2016

Opening and Overview of the Central Florida Political Leadership Institute
Robert Agrusa, Institute Director; Executive Director, BusinessForce

How Do You Choose When to Run and Which Public Office?
Robert Agrusa, Institute Director; Executive Director, BusinessForce

Role of Campaign Manager and Treasurer*
Alan Byrd, Owner, Alan Byrd & Associates

Social Media, Blogs and Online Advertising*
Peter Schorsch, President, Extensive Enterprises Media, LLC/SaintPetersBlog/Orlando Rising

A Practical Guide to Campaign Fundraising
Rick Porter, Associate, Political Capital, LLC

BusinessForce’s Mission
Robert Agrusa, Institute Director; Executive Director, BusinessForce

How to Qualify for Public Office
The Honorable Bill Cowles, Supervisor of Elections, Orange County

Friday, September 23, 2016

Critical Issues for Our Region
Mike L. Ketchum, Vice President, Public Policy, Central Florida Partnership; Vice President, Advocacy, Orlando, Inc.

What are Election Laws?
Roger “Beau” Beaubien, Associate, Coates Law Firm, PL

Direct Mail Strategies
Anthony Pedicini & Tom Piccolo, Founder & Partners, Strategic Image Management

Critical Regional Issues & Resources for Political Leaders*
Jacob V. Stuart, President, Central Florida Partnership

Earned Media Tactics in Political Communications
Christina Johnson, President, On 3 Public Relations

Why Should I be Involved in Politics?
Craig Swygert Chair, BusinessForce; President-Orlando, Clear Channel Outdoor

Television Advertising and Radio Messaging
Tre’ Evers, Partner, Consensus Communication
Ryan Houck, Communications Strategist & Media Consultant, Consensus Communications

The Central Florida Political Leadership Experience*
The Honorable Brandon Arrington, Commissioner-District 3, Osceola County Commission
Peggy Choudhry, Candidate-District 1, Osceola County Commission
The Honorable Nancy Robbinson, Vice Chair/School Board Member–District 6, Orange County Public Schools
The Honorable Jennifer Thompson, Commissioner-District 4, Orange County Commission

Saturday, September 24, 2016

Opposition Research*
Franklin Coley, Align Public Strategies, LLC

Polling and Data Targeting*

Putting Together Your Campaign Plan and Grassroots Outreach
Robert Agrusa, Institute Director; Executive Director, BusinessForce

What is Leadership? A Personal Testimony*
Chief Judge Frederick Lauten

*No formal presentation document